For companies that put stock in the security of their customers and the credibility of their business and website, SSL certificates are a must. All you have to do is ask yourself, would you do business with somebody you don’t trust?
The answer is, of course not. Trust is the most important component of any business, and this is especially true in the faceless and nameless world of the internet. A company only has so much time, usually mere seconds, to establish trust with a customer online, so making the most of it is of paramount importance. That’s why SSL certificates, especially Extended Validation or EV certificates, play such a vital role for successful websites – they are the most universally recognized symbols of trust and security on the internet.